Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?

Everyone seems to be so focused on quantity that we often forget the impact that small, incremental improvements can have in our social media strategy. When was the last time you tried smart variations to see where they took your engagement and conversion numbers?

Granted, experimentation can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.

Setup Your Metrics for Documentation

They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins.

Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing.

Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.